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Find your icon
Hand-assembled Seiko mods inspired by the world's most iconic watches. Every watch comes with a free watch box and tool kit.
★4.9 from 351 reviewsBlack Friday: buy 2, save £100 + a free strap
Free box + tool kit
2-year warranty
28-day returns
Made to order · 5–8 working days
EverythingShop all watches
136 watches
Customer favouritesBest sellers
27 watches
Just droppedNew arrivals
81 watches
Shop by style
Aquanaut / Nautilus
28 watches · from £279
Datejust
24 watches · from £269
Daytona
20 watches · from £239
Royal Oak
18 watches · from £239
Santos
11 watches · from £269
GMT
9 watches · from £299
Sub
9 watches · from £269
OMG
4 watches · from £229
Luminor
3 watches · from £279
Explorer
2 watches · from £261
Pelagos
2 watches · from £259
PRX
2 watches · from £259
Oyster Perpetual
1 watch · from £261
Bracelets & strapsSpare bracelets and straps to swap yourself with the free tool kit.